Acrylamide is a carcinogenic chemical that has slipped through Food Safety legislation and found it’s way into bread, coffee, even baby food. Changing Markets commissioned this short campaign animation to highlight the shady dealings of food industry lobbyists, and promote the SumOfUs petition for tighter legislation on Acrylamide.

Animated with stop-motion and lots of cut-out card, the animator’s hand battles with the lobbyist’s strong arm to protect a hungry baby… This has gone out on social media in 3 different languages, gathering world wide support for stronger laws to make the food industry take action on Acrylamide. Written by Matt Cook.