Zero Waste Carpets

Did you know most carpets are made from oil, used once, then buried or burned? Watch this animation to find out about a better way where recyclability and reuse are designed in right at the beginning, saving carpets from a fate in the landfill or the incinerator.

Commissioned to promote a petition by Story of Stuff urging the world’s biggest carpet manufacturer to stop resisting zero waste technologies. Made in collaboration with Changing Markets and written by Matt Cook.