Love Your Clothes
The WRAP charity has launched a campaign ‘Love Your Clothes’ which aims to reduce waste in the way people buy and dispose of clothing. Their research found that clothes buyers fell into 6 separate groups, from those who wear their clothes to death to those who just love shopping. They commissioned 7 animations through IE Design to profile each group and explain what this ‘segmentation’ is all about. Done in a big-picture style with plenty of cut-outs.